Not Public Relations but Integrated Communications

Brian Solis, author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. In Solis’s blog defining the convergence of media and influence discusses that Public Relations is no longer just Press Releases but much more now, some PR professionals are calling it Integrated Communications. “Ask any executive what comes to mind when you mention PR and note the common misperception shared by decision maker, Brian Solis said.” As many other people think  we only write Press Releases and pitch ideas, times are changing and with the changing of Web 2.0 as well as PR 2.0, Public Relations is turning from the business of publicity to “Public Relations.”

Public Relations is now becoming Integrated Communications because of the many jobs that Public Relations Professionals do. No more just sitting at a desk and pushing press releases out, we as future Public Relations practitioners are now responsible for blogs, company Facebook’s, the new Social Media Release and many more networking jobs.

Deirdre Breakenridge, co-author of “Putting the Public Back in Public Relations with Brian Solis, also agrees with Solis about putting the Public back in Public Relations hence the title of their book. Breakenridge’s blog contains breaking news about the future of Public Relations including social networking, blogging, microblogging, podcasting, streaming video, RSS technology and how communications is changing the way that businesses need to think in order to fully take advantage of community networking.

 I encourage everyone to visit these two bloggers site and engage them in conversation about the future of Public Relations because they will respond, trust me i have already emailed both and both have responded and helped me with this current blog. It’s PR Professionals such as Brian Solis and Deirdre Breakenridge that are helping shape Public Relations and have important insight into whats changing in the future.



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