Public Relations has always focused on relationships but in the future, PR will focus more on personal relationships and the tools that are now available to communicate and build those mutually beneficial relationships.
In the new age of PR 2.0 and in the future, social media conversation is becoming more prevalent, PR practitioners are going to have to be more engaging and better listeners. Public Relations in changing the game plan in the future and moving towards personal relationships, not only in the person to person engagement but in social media.
Public Relations is changing the way we communicate from the use of news releases to a more personable note through social media. This has its positives and negatives because this profession is no longer an 8 to 5 job but a 24/7 consisting of status updates, blog posts and the new social media releases.
Social Media is taking over the world of PR and Public Relations Professionals are going to have to keep up with the changes. This all begins with observations and listening. “Do not fear change. It’s inevitable, Brian Solis author of Putting the Public Back in Public Relations said.”
It’s going to be interesting in a few years when we look back at Public Relations from the past and see just how much Public Relations will have changed into a “Personal Relationship” because of the new social media aspect and all the other new tools of Public Relations